Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic (known as „natural“ or „organic“ results) rather than direct traffic or  paid traffic. Unpaid traffic may originate from different kinds of searches.


Benefits


Overview

  • Steps 1–4: check for BIG issues (that may be holding your site back)
  • Steps 5–9: uncover easy-to-fix on-site problems
  • Steps 10–12: analyze organic search traffic (and find low-hanging opportunities)
  • Steps 13–14: backlink analysis (VERY important!)
  • Steps 15–16: content audit AND “content gap” analysis
Domain & Website
Index & Crawling
Structured Data
Core Web Vitals
Mobile Usability
HTTPS
Errors
HTML & Metadaten

Content Optimazation
  • Keyword Research & Related Keyword List
  • Engaging & Optimized Title Tags
  • Write Content & Revise
  • Metadescription
  • URL Structure
  • Header Tags (make keywords H2, H3, etc. tags).
  • Image Alt Text / Captions/ Titles
  • Optimize Linking (internal & external)
Tools

Special

Google My Business
Citations (Name, Address, Phone)
Local keywords

Articles